FotoCamera is an exhibition space born to promote give the world of photography, focusing on exhibitions dedicated to local representatives especially, making inroads into an artistic context sometimes unknown. The identity is based on the typographical reconstruction (using the initials of the space) of a photographic viewfinder, which opens and closes depending on the guest artist. The identity grid is very simple but extremely usable. BEST TIPS: The first exhibition is dedicated to Paolo Bedino, local news photographer, who gives us shots of everyday life and beautiful reports. Bedino used to bring a double ladder to be able to photograph things from above.