Banco Libreria is a bookstore _ library located in a small Italian historic center. A challenge, a precious cultural phenomenon. We begin to tell it with the logo and its identity. Our focus is on the typography and ancient imagery of 70s Italian graphics. We use the “Supplemento del dizionario italiano” by Bruno Munari for the social media campaign. We choose blue and red: the tones of the two-colors pencils, of the two primary school pens. Beautiful and ugly. Corrections and mistakes coexist in a great four-handed tale.