“Face to face with Leonardo / The genius and his time”. Visuals, exhibition graphics, and set-up for the Royal Museums of Turin. Working on the communication of an exhibition characterized by a symbolism and a guiding image so iconic as the self-portrait of Leonardo da Vinci was very complex and challenging. To abandon the canons, rejoin them, and transform them into modern ideas without sacrificing their original value. To work on a concept, adapt it, and make the icon iconic.